Summary of Research: Individuals are increasingly turning to the Internet and Social Media to get answers to their health-related questions. Vaccine hesitancy seems to have spread so quickly in part due to the proliferation of anti-vaccine content online. As we see the return of vaccine-preventable diseases, interventions to address vaccine hesitancy and to increase acceptance of vaccines are needed. This study sought to determine if a Web-based, social media intervention could increase early childhood immunization rates.
Primary Research: Glans JM, Wagner NM, Narwaney KJ, et al. Web-based Social Medial Intervention to Increase Vaccine Acceptance: A Randomized Controlled Trial. Pediatrics 2017; 140(6):e20171117